| |
Any optimization firm will tell you that
the first place to start to get top search
engine ranking is by having quality, relevant
content on your site, with just the right
concentration of keywords. However, the ways
in which SEOs go about guiding you to this
goal can vary. When choosing search engine
optimization firms, you want to make sure you
go with one that will get your traffic in the
best possible way.
I mention this because many search engine
optimization companies will try to alter your
website in order to get you top search engine
ranking. Sometimes this is masked as a website
assessment, in which the SEO will simply tell
you that your site needs more keywords, and
will ask you to pay them to stuff those
keywords into your site. I'd recommend against
it; search engine guides recognize it when
you're needlessly stuffing a site with
keywords, and they penalize you for it.
Instead, I recommend the method used by my
SEO, which entails setting up a portal site to
get top search engine ranking. This is a
totally separate site from your own website,
which means you get optimization without
having anyone touch your actual site. If
you're like me, you've put a great deal of
time and energy into your site, and like it
the way it is. You simply want more people
guided to it.
There are many different types of portal
sites, from poor ones that can get you
penalized by search engines, to the best ones
that can educate potential customers about
your product while guiding them to your site.
The key is using an optimization firm of
excellent quality. The right firm will create
portal sites written by professional
copywriters, which are highly informative, and
which also use your keywords to their best
advantage. In the end, you will end up with
top search engine ranking.
|
|
